Major AI Tools Price Changes in 2025: Who's Getting Cheaper?
A comprehensive roundup of pricing changes across major AI tools in 2025. Some are getting more affordable while others are increasing prices for premium features.
The AI tools market is experiencing significant pricing shifts in 2025 as competition intensifies and companies refine their business models. Here's a comprehensive overview of the most important changes.
Price Decreases
ChatGPT Plus: OpenAI reduced the ChatGPT Plus subscription from $20/month to $15/month while adding GPT-4 Turbo access and increased usage limits. The move is seen as a response to growing competition from free alternatives.
Midjourney: The popular image generator now offers a $8/month "Starter" plan (previously $10), making it more accessible to casual users. The plan includes 100 generations per month.
GitHub Copilot: Microsoft reduced individual pricing from $10/month to $7/month and introduced a free tier with 50 completions per day for open-source contributors.
Jasper AI: The content writing tool dropped its starter plan from $49/month to $29/month, responding to competition from ChatGPT and Claude for writing tasks.
Price Increases
Notion AI: Increased from $8/member/month to $12/member/month, citing expanded capabilities including database automation and advanced analytics.
Grammarly Premium: Raised annual pricing by 20%, now $144/year (up from $120), but added AI rewriting and tone detection features.
New Free Tiers
Several tools have introduced or expanded free tiers to attract users:
- Perplexity AI: Now offers 20 free Pro searches per day (up from 5)
- Claude: Free tier now includes Claude 3.5 Sonnet access
- Gemini: Google made Gemini Advanced free for Google One subscribers
What This Means for Users
The overall trend is clear: basic AI capabilities are becoming commoditized and cheaper, while premium features (longer context, specialized models, enterprise features) are where companies are focusing their monetization efforts.